The Brief
SearchWorks needed landing pages that converted visitors into leads. The pages had too much text, unclear hierarchy, and no consistent visual identity across campaigns.
Brand and Website Layout - SearchWorks.PH
A short case study showing the creative thinking behind the work, not just the final thumbnail.
My Approach
I rebuilt the layout structure in Figma, leading with a strong headline and a single call to action above the fold. I created reusable layout patterns so each new page could be built faster without losing brand consistency.
The Result
Delivered 5 to 10 landing pages per quarter. The template system cut repetitive design requests by 25%, freeing up time for higher-impact creative work.